Senior Growth Channel Manager (SEO / Paid / Acquisition)

GenTwo is a Swiss fintech company redefining how investment products are created and distributed. Our platform enables financial professionals to transform almost any asset into bankable securities and scalable investment products.

We operate globally and work with asset managers, banks, and investment professionals to expand the investment universe through modern securitization infrastructure.

To support our next phase of growth, we are expanding our scalable, AI-enabled marketing engine. We are looking for a Senior Growth Channel Manager who will own and scale our acquisition channels - turning demand signals into qualified opportunities for our business lines.

At GenTwo, we hire for culture first, skills second. If you share our four core values, you might be the perfect fit:  

* Stronger Together: Collaboration and teamwork drive extraordinary results.  
* Create Clarity: Simplify complexity for clients and colleagues.  
* I Own It: Take responsibility and deliver on commitments.  
* Figure It Out: Approach challenges with curiosity and problem-solving determination.  

Does this sound like you? Read on!  

Location: Zurich, Switzerland 
Department: Demand Creation
Employment Type: Full-time (80-100%) 

As Senior Growth Channel Manager, you own the performance and scalability of GenTwo’s digital acquisition channels.

• Your mission is to build and refine a scalable, and data-driven channel infrastructure that continuously helps create and capture high-intent demand and converts it into qualified pipeline.

• You combine strong technical marketing expertise (SEO, paid acquisition, tracking) with an experimentation mindset and a focus on measurable business outcomes.

• You will work closely with the CMO, Campaign Performance Lead, Content & Communications Lead, and CRM & Data Insights team to activate campaigns and optimize the full funnel - from visitor to opportunity for all business lines. 

• You understand how to create and capture demand and hence contribute to the strategic development of the demand creation team's mandate.

1. Own & Scale High-Performance Channel Infrastructure

You build and maintain a robust acquisition engine across all digital channels.

You will:

• Own SEO and GEO strategy, including technical hygiene, keyword architecture, and search visibility across GenTwo’s business lines.
• Own paid channel infrastructure (Google, LinkedIn, retargeting and emerging channels) including targeting logic, bidding strategy, and account structure.
• Maintain tracking integrity across campaigns, attribution inputs, and UTMs in collaboration with CRM & Data Insights.
• Ensure consistent channel governance and hygiene standards across campaigns.

2. Drive Channel Performance & Demand Capture

You continuously improve the efficiency and conversion of our acquisition channels.

You will:

• Optimize acquisition performance on key pages and conversion paths.
• Continuously improve paid campaign efficiency and lead quality.
• Own retargeting strategies across the lifecycle funnel (Visitor → Lead → Opportunity → Client).
• Translate campaign briefs into scalable channel execution.

3. Experiment and Iterate

You operate with a strong experimentation mindset.

You will:

• Run structured tests and experiments across ads, landing pages, and key website assets.
• Test new acquisition channels, formats, and growth tactics.
• Apply AI-supported experimentation and “vibe marketing” approaches where relevant.
• Systematically apply learnings across the GenTwo marketing flywheel.

4. Provide Channel Intelligence & Insights

You create transparency around channel performance and growth opportunities.

You will:

• Deliver clear channel reporting and performance insights into campaign readouts.
• Separate channel efficiency metrics from campaign performance metrics.
• Identify optimization opportunities and scaling bottlenecks.
• Feed SEO, paid and audience insights back into Campaign, Content and Sales Enablement.

5. Build Reusable Growth Systems

You help build the channel infrastructure that powers GenTwo’s marketing engine.

You will:

• Develop standardized templates for channel activation.
• Ensure naming conventions, targeting logic and reporting structures are scalable.
• Document best practices and channel playbooks.
• Continuously integrate AI-driven tools and automation into the channel stack.

After 6–12 months:

• You have built and refined our scalable acquisition infrastructure across all business lines.
• Organic search visibility and inbound demand have significantly increased.
• Paid channels deliver higher-quality opportunities at improved efficiency.
• Channel-level conversion rates have improved quarter-over-quarter.
• Campaign launches are faster thanks to standardized templates and playbooks.
• Channel reporting provides clear insights used in weekly growth and campaign reviews.

• 5+ years experience in growth marketing, digital acquisition, or performance marketing.
• Strong expertise in SEO, paid acquisition, and marketing analytics.
• Experience working with CRM systems (HubSpot), attribution models, and marketing automation.
• Ability to translate campaign strategies into scalable channel execution.
• A structured, analytical mindset combined with curiosity and experimentation.
• Comfort working in a fast-moving fintech environment.
• Swiss work permit or EU/EFTA citizenship required.
  Bonus
  • Experience in B2B fintech, asset management, or financial services.
  • Experience with AI-driven marketing workflows and automation.

• Help shape the next generation of investment product infrastructure.
• Contribute to building the Creator Economy in finance.
• Work with a highly entrepreneurial and international team.
• Own a mission-critical part of our global growth engine.
• Build scalable systems rather than run one-off campaigns.